NOTE the fill color "#000a" is a semi-transparent black! You then use a fill color of "#ffff" which is fully-transparent white.
You can NOT draw transparency!!! It is like painting a wall with water -- does nothing what so ever!
Also -blur 3x3 should probably be 0x3!
In your 'good' example you have a 'white' color (dissolve) for the watermark fill, but that is not what you seem to want.
My suggestion to you is... FORGET drawing with transparencies! Just draw the transparency in greyscale (no color), typically so that black = fully transparent (the background and final text fill) and white is transparent (the shadow). Yes that seems inverted, but go with it. Also set the 'dissolve' transparency now by making the whole image darker, bu the disolve amount, that way you can just overlay it like a normal image!
When you have the transparency you want, then use
-alpha shape to convert the greyscale image to a colored transparency shape (black or grey) or merge it with a separate drawn colors image.
http://www.imagemagick.org/Usage/masking/#alpha_shape
As an example see compound fonts, using a mask image to generate fonts...
http://www.imagemagick.org/Usage/fonts/#mask
It creates separate color and mask images which are merged to form the final font image. It may not be a blurred image but it is the same technqiue.
When you have your watermark, save it, so you can then overlay it on multiple images. Unless the text is different for each image being watermarked. Here are examples of applying text watermark images.
http://www.imagemagick.org/Usage/annotating/#wmark_text